Client
Explore Minnesota Tourism

Objective
Increase brand awareness from leisure market

Coverage
Nationwide Mexico

Period
1 Month

Formula
Buy your combo and sign into the website to participate in a trivia of the destination to increase website visitation as well as likers and followers in Facebook and Twitter

Budget
5 room nights, 2 airline tickets

Promotional
Billboards, Posters and POP in 85 high end movie theaters, Radio Spots, online banners, email blast to Cinepolis database

Partners / Sponsors
Explore Minnesota, Delta, Mall of America, Paramount Pictures

Result
We generated more than 3,000 clicks to the websites, increased the number of Facebook likers by 25% and twitter interactions by 30% as well as a media value of $225,000 USD