Client
Greater Houston CVB

Objective
Increase brand awareness and positioning promoting a different identity of the destination

Coverage
Mexico City, Guadalajara and Monterrey

Period
3 Months

Formula
Create a signature drink called Houston Martini to promote a trendy, fashion and cosmopolitan face of Houston among Mexican travelers

Budget
$ 6,000 USD

Promotional
Coaster with martini recipe, invitations, promotional flyers with packages and call to action, martinis

Partners / Sponsors
Absolut Vodka, W Hotels, Alamo Rent a Car, Oz Magazine, Masaryk Drive, Chelsea Premium Outlets, Continental Airlines

Result
We generated more than 1,000 incremental room nights, event value of $50,000 USD, brand awareness and positioning, Media coverage value $ 50,000 USD