Client
Greater Houston CVB

Objective
Increase brand awareness and room nights from leisure market

Coverage
Nationwide Mexico

Period
2 Months

Formula
Joint promotion to create destination awareness among female shoppers through on line trivia, participants must sign up online, answer a trivia and create the wedding of your dreams

Budget
$0.00

Promotional
150,000 DVD’s, 200,000 ACT II pop corn packages, online banners, email blast to cable TV database (1.5 Million subscribers)

Partners / Sponsors
20th Century Fox, Greater Houston CVB, Continental Airlines, Westin, Macy’s, Chelsea Premium Outlets

Result
More than 45,000 hits, 2,900 letters, brand awareness and sales increase of 28% Media value of $150,000 USD