Client
Thistle and Guoman Hotels

Objective
Increase brand awareness and room nights from leisure market

Coverage
Mexico City, Guadalajara and Monterrey

Period
1 Month

Formula
Joint promotion to create destination awareness through consumer direct promotion, participants must take the most original picture with our promotional billboard. Winner got a free trip to Loch Ness Lake to live the Monster Experience

Budget
8 room nights

Promotional
40 Billboards, 4 pages Cinepremier Magazine, POP Cinemark Movie Theaters, On line banners, TV Spots

Partners / Sponsors
20th Century Fox, Greater Houston CVB, Continental Airlines, Westin, Macy’s, Chelsea Premium Outlets

Result
We generated more than 390,000 hits to our url, media value of $4,500,000 pesos, brand awareness and positioning, nationwide TV spot broadcasting.