Client
Greater Houston CVB
Objective
Increase brand awareness and room nights from leisure market
Coverage
Nationwide Mexico
Period
2 Months
Formula
Joint promotion to create destination awareness among female shoppers through on line trivia, participants must sign up online, answer a trivia and create the wedding of your dreams
Budget
$0.00
Promotional
150,000 DVD’s, 200,000 ACT II pop corn packages, online banners, email blast to cable TV database (1.5 Million subscribers)
Partners / Sponsors
20th Century Fox, Greater Houston CVB, Continental Airlines, Westin, Macy’s, Chelsea Premium Outlets
Result
More than 45,000 hits, 2,900 letters, brand awareness and sales increase of 28% Media value of $150,000 USD