Client
Travel Oregon
Objective
Increase number of travelers to Portland and surrounding areas
Coverage
Mexico, Guadalajara and Monterrey
Period
3 months
Formula
Invite all travel agents to a movie premier to launch an award program, top producers to Oregon were awarded with different prizes such as movie tickets, microwave ovens and LCD Screens
Budget
$ 12,000 USD including prizes
Collateral
Posters, flyers, invitations and online banners
Partners
Alaska Airlines, United Airlines, Viajes Coaplaza, Profetur, Cinemex
Result
Increased the number of packages sold to Oregon by 40%