Client
Travel Oregon

Objective
Increase number of travelers to Portland and surrounding areas

Coverage
Mexico, Guadalajara and Monterrey

Period
3 months

Formula
Invite all travel agents to a movie premier to launch an award program, top producers to Oregon were awarded with different prizes such as movie tickets, microwave ovens and LCD Screens

Budget
$ 12,000 USD including prizes

Collateral
Posters, flyers, invitations and online banners

Partners
Alaska Airlines, United Airlines, Viajes Coaplaza, Profetur, Cinemex

Result
Increased the number of packages sold to Oregon by 40%